“I spent a lot of time on the Web,” says Leber, who was diagnosed at age 54.

Leber wanted all the information – all the latest information – he could find, both to help him understand what was wrong and to help him make informed decisions about his treatment. It was a move driven by necessity: With precious little face time with his doctor, he knew the burden was on him to determine not just his treatment, but his fate.

LESS TIME WITH DOCTORS

“Patients’ time with physicians has dwindled,” says Dr. Wes Lawson, chief medical officer at WakeMed Health & Hospitals in Raleigh, N.C.

According to a report by the Pew Internet & American Life Project in 2005, 95 million Americans had turned to the Internet for information. In a typical day, the report noted, more Americans went online for medical information than to their doctor’s office.

Anecdotal information suggests that number is rising.

“One thing I found surprising,” says Leber, who heads a cancer survivors’ support group, “is that my surgeon at Duke (University) told me that three years ago maybe 60 percent of his patients were on the Internet. Today, virtually every patient has Internet questions.”

“Clearly,” notes WakeMed’s Lawson, “it can be a real opportunity for patients to learn stuff they might not have time to absorb during their time with the doctor.”

BIGGER ROLE FOR PATIENTS

Bill Allman was a medical writer for U.S. News & World Report and coordinator of the Discovery Channel’s medical Web sites. Today, he’s general manager of one of the latest entries in the medical Web site field, the 18-month-old HealthCentral Network (www.HealthCentral.com). He believes three things drive consumer thirst for online medical information.

“The population is aging, and we’re starting to see chronic conditions pop up,” Allman says.

There’s a more pragmatic motivator as well.

“Consumers are being asked to take a bigger role in their insurance,” Allman says. With convoluted co-pays and reimbursement programs, “you’re required to be much more involved.”

And there’s the fact that the nature of disease in general has changed. “Most of the diseases that killed our grandparents a couple of generations ago are now under control,” Allman says. Or at least can be if you manage them.

“With heart disease, with diabetes, if you’re concerned about your health you can make a real tangible impact on your health,” he says.

ENTER THE INTERNET

And more power to you, says WakeMed’s Lawson. If it seems you wind up knowing more about your condition than your doctor does, you might be right.

“Most primary care physicians do not keep up with the latest details in breast (cancer) or other cancer developments,” Lawson says. Doctors who aren’t specialists simply don’t have the time to track everything, he says.

“From a doctor’s point of view, it’s OK if a patient brings me information more up-to-date than something I know,” adds Lawson.

A big caveat on medical Web sites, from the medical community, from patients, from the sites themselves: Information should be used to inform, not self-diagnose.

Of the potential for self-diagnosis, Mike Edwards, a spokesman for the North Carolina Medical Society, warns, “Most doctors will tell you it’s a safety issue. It’s kind of like being your own lawyer.”

And there’s this warning from Leber, who has evolved into a savvy consumer of online news.

“Some people say there are 2,000 to 4,000 articles a year just on prostate cancer,” cautions Leber. “There’s a lot of conflicting information out there.”

In 2002, Consumers Union, publisher of Consumer Reports, found several studies reporting that anywhere from 20 percent to 90 percent of online health information was inaccurate. In a ranking of Web sites of its own in 2005, the watchdog group said, “Experts say there’s no reason to think that’s changed much.”

ACCURACY

So how do you ferret out the reliable information?

Rule No. 1, according to Consumer Reports: Find out the site’s intent. The site’s goal should be clearly stated at the bottom of the home page or by punching an “About us” button. “Be wary,” warns the magazine, “if a site encourages you to buy or use a particular product.”

Likewise, find out who owns the site: Does it have a vested interest in the information it’s sharing?

Another key: Where does the site gets its information?

“We use only vetted sources,” says HealthCentral Network’s Allman. “Every user should be able to tell exactly where the information comes from. If you can’t you shouldn’t be on that site.”

Medical Web sites can also be divided into two categories: those offering information from the medical establishment and those from what Allman calls “informed patients.” That is, people who have been through an illness who are sharing their experience and often providing a forum for others.

“There’s power in people telling their stories, power in people hearing stories,” says Lawson. “You may get some decent tips,” he adds, but the information “is significantly less reliable.”

CANCER SURVIVOR

Rich Leber scoured the Internet and scrutinized his Web sources. His research led him to avoid red meats, which are high in Omega-6 fatty acids, which can cause inflammation. He replaced meat with salmon and sardines, which are high in Omega-3 fatty acids, which reduce inflammation. Now, his diet is heavy on grains, olive oil, fish and “lots and lots of berries.”

Has his Internet-influenced plan made a difference?

Diagnosed with Stage 3 prostate cancer at age 54, Leber is now 58. He has passed a critical two-year threshold for prostate cancer patients and is approaching another significant milestone at year five.

WEB SITES FOR MEDICAL INFORMATION

Six Web sites received “Excellent” ratings from a 2005 review by Consumer Reports. Here’s a quick synopsis of each site, plus what Consumer Reports liked about them.

KIDSHEALTH.ORG

Includes separate sites for parents (tips on parenting), kids (explains things such as a chigger bite) and teens (discussions on the tough topics of adolescence). Sponsored by the Nemours Foundation, established in 1936 by philanthropist Alfred I. duPont. Rated excellent for identity (clearly identifying who operates the site), design and content.

MAYOCLINIC.COM

Can be searched by disease or condition or simply by symptoms. Run by the Mayo Clinic in Rochester, Minn. Excellent rating for identity, advertising and sponsorship (making clear if information is advertised or sponsored), corrections and currency, coverage, contents.

MEDICINENET.COM

Offers a wide net of coverage and highlights new information. Owned and operated by WebMD. Excellent rating for identity, advertising and promotion, corrections and currency, coverage.

MEDSCAPE.COM

Has easy-to-locate information on specific conditions and a prominent section on new developments. Also part of the WebMD network. Excellent rating for identity, advertising and sponsorship, corrections and currency, coverage, content.

NIH.GOV

Federal National Institutes of Health Web site. Big on recent medical developments. Excellent rating for identity, corrections and currency, design, coverage, content.

WEBMD.COM